Home > Community > Contribution Guidelines

In Pursuit of Human Potential Community Investment Program

. .

Contribution Guidelines

We generally give high priority to the following:

  • Programs that benefit communities where we are a significant employer
  • Programs that provide food, shelter, health care and basic services for disadvantaged persons
  • Projects that satisfy unmet needs in the community without duplicating other programs or services
  • Activities that offer services to broad audiences in lieu of selected groups or associations
  • Initiatives in keeping with King's philosophies and company culture
  • Programs that clearly define and measure goals

We generally exclude funding for the following:

  • Programs that discriminate on the basis of race, color, religion, sex, age or national origin
  • Individuals (as opposed to group-based initiatives)
  • Organizations without IRS 501 (c) (3) tax-exempt status
  • Political parties, candidates or campaigns
  • Deficit reduction, loans, investments or endowments
  • Operating expenses such as salaries, rent, membership fees, equipment, etc.
  • Purely social or fraternal organizations, beauty pageants, etc.
  • Athletic team sponsorships, individual leagues, or travel expenses for tournament play
  • Sponsorships of golf tournaments, sporting events, and professional teams
  • Event or conference sponsorships for supplies, receptions, hospitality suites and other expenses
  • Sponsorships or expenses for community fund-raising events
  • Expenses for trips, tours or uniforms for individuals or groups
  • Tickets for contests, raffles, events, etc.
  • Production of videos, books, films, CDs, and DVDs
  • Advertising in programs, bulletins, yearbooks or brochures
  • Individual churches or sectarian organizations whose programs are offered exclusively to their members
  • Organizations with affiliates on a local, regional or national level that have already received funding from King
  • Capital campaigns, with the occasional exception of organizations that strongly meet all other funding criteria and have pre-existing relationships with King

Application Procedures


page photo